Friday May 13th: Virtual Conference
Monday May 16th: Hybrid Virtual and In-Person Conference at the McKimmon Center in Raleigh, NC
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Monday, May 16 • 1:00pm - 1:50pm
Understanding Racial and Gender Bias in Search Algorithms

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Many library users believe when they use a search engine, they are always getting factual, unbiased, and objective results. But search engines and the algorithms that power them are not neutral. In this session, we will explore some of the racial and gender biases found in search, and how these biases impact search results. By examining the idea of search neutrality, we’ll gain a better understanding of how human beings influence, for better or worse, the creation and ongoing maintenance of search algorithms. Through examining bias in search, we can help our patrons improve their search and online information literacy.

avatar for Marcella Fredriksson

Marcella Fredriksson

Web & Discovery Services Librarian, UNC Wilmington
Marcella is the Web & Discovery Services Librarian at the University of North Carolina Wilmington (UNCW). She received her BA from Boston University in 2002 and her MSLS from Catholic University in 2006. She has been at UNCW since 2016. Her research interests include improving the... Read More →

Monday May 16, 2022 1:00pm - 1:50pm EDT